Cases : Conway+Parnters

Cases

El Pulté Desarrollos Inmobiliarios Concepción SA / Corporación Multi Inversores - Multiproyectos VDLA Year: 2015

This exclusive project brings together three of the most important business groups in Guatemala with the shared vision of creating the best housing development in the country. Using a top-tier team of consultants and specialists for each stage of development including communication, landscape and architecture, El Pulté came together as a truly special residence.

  • Brand Strategy
  • Brand Architecture
  • Brand Identity
  • Messaging
  • Environmental Design
  • Motion Graphics
  • Photography Research and Selection
  • Digital Strategy
  • Web Design and Development
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Conway+Partners was approached to develop a high-impact creative concept to communicate the El Pulté Golf way of life. We worked with El Pulté to define the strategy and positioning of the brand, focusing on emotional benefits and values rather than functional rewards such amenities and square footage. Acting as an extension of their internal marketing team and guiding the whole creative process from start to finish, together we created a unique brand that is both distinct and elegant. The 360-degree campaign included strategy, logo, brand identity, collateral, illustrations, website, and digital renders.