Cases : Conway+Parnters

Cases

Iberostar The Club Iberostar Hotels & Resorts Year: 2014

Iberostar approached us once again to develop branding and integrated marketing for their new vacation club.  The Club celebrates Iberostar’s customers by creating a program that gives both new and loyal customers the opportunity to experience travel beyond VIP.

Our objective as an agency was to create branding and materials that convey an even higher standard of luxury and service.

  • Brand Strategy
  • Brand Architecture
  • Brand Identity
  • Messaging and Copywriting
  • Collateral Materials Design
  • Environmental Design
  • Outdoor/Indoor Signage
  • Web Design and Development
  • E-Blasts/Newsletters
  • Photo and Film Production
  • 3D Renderings
  • Print Production
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The campaign we created included visual identity, video, brochure, stationery, guest collateral, website design and front-end development, information about the program and creation of a private portal for members. We also created a tablet-based pitch presentation that allows the sales concierge to easily introduce hotel guests to the program.