Cases : Conway+Parnters


Ironside Newark Edison Properties Year: 2017

Originally built as a warehouse in Downtown Newark, Ironside Newark was reimagined by Edison Properties and renovated into tech-forward commercial space. Adjacent to the Prudential Center and abutting the planned Mulberry Commons Park, the building plays a huge role in the revitalization and resurgence of the city.

Conway + Partners worked with the Edison Properties team to develop impactful branding for the property, complete with industrial architectural motifs that play off the building’s history. In addition to unique broker gifts and print pieces, Conway developed a teaser and full website to serve as both a sales tool and a community platform for information on the project.

  • Teaser and Full Website
  • Rack Brochure
  • Floor Plan Visualizer
  • Broker Gifting
  • Neighborhood Map Design
  • Brand Identity
  • Signage
  • Copywriting
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