Cases : Conway+Parnters


Metropolis Greenland USA Year: 2014

The Metropolis project is a 6.3-acre vertical community poised to revolutionize the future of downtown Los Angeles. After years of anticipation, all eyes are on this ambitious project and the expert team responsible for its long awaited arrival.


Thanks to an 8-year track record of successful partnership with Douglas Elliman Real Estate, Conway+Partners was invited to partner with D.E. and Chinese developer Greenland USA to transform the project into a powerhouse brand. We developed a full suite of marketing materials, all in time for the groundbreaking ceremony a month and a half away.

  • Brand Strategy & Identity
  • Copywriting
  • Collateral Materials Design
  • Marketing Floorplans
  • Web Design & Development
  • Outdoor / Indoor Signage
  • Print Production
  • Video Production
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Our strong relationship with D.E. along with our experience working with various partners out of China was key in managing the complex negotiations vital to the creation of a successful brand. We worked hand-in-hand with the D.E. sales team, the design team from Gensler, Span Architects, and the Greenland group – each large, powerhouse companies in their own right – and put together an impressive brand and marketing toolkit which would cast a bright light on this exciting new project.

The groundbreaking ceremony, which took place on Valentine’s Day, created quite a buzz in the local and international community. As of this publication, sales have already well exceeded initial estimates.