Cases : Conway+Parnters

Cases

Nano G Holding Year: 2014

The NANO Hotel is a mixed-use project offering an experience unlike any other hospitality brand on the market. Built around art, simplicity and serenity, NANO is a minimalist celebration of modern art. The hotel concept is the masterpiece and brainchild of brilliant architect Michael Arad, acclaimed interior designer Jay Godfrey, and includes collaboration with world-famous chef David Laris.

  • Brand Strategy
  • Brand Identity
  • Collateral Materials Design
  • Copywriting
  • Digital Strategy
  • Web Design and Development
  • Video Production

For NANO, we set out to defy the ordinary, blurring the frontier between branding and art. Our strategy revolved around connection, disruption and a unique user experience that would speak to those who have seen it all. NANO invites guests to a new kind of hotel experience through cohesive and high-quality promotional materials that link the brand to the language of the contemporary arts.