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Conway+, in partnership with Sístole, launch Serena del Mar Sales Center March 23, 2016

Conway+, in partnership with BTL agency Sístole, launch the Sales Center for Serena del Mar, a 1,000-acre urban development in the North of Cartagena, Colombia, which will represent a 23% growth for the urban area of this city. The Sales Center is a unique space which was created to offer an inspiring experience about this new master-planned city which has been designed by world-renowned leaders in architecture, urbanism, and landscaping.

Noble elements and open spaces were considered in the design of the Sales Center in order to integrate the exterior architecture and to bring in the lush natural surroundings. A 30 m2 scale model shows the vision of the project, and tablets, touchscreen TVs, and videos show the philosophy, the master plan, and the specific projects of the Dreamed City in an interactive way.