Strategic Capital took over the Hudson Park development on the Yonkers waterfront, renovating a number of the buildings and constructing a new, luxury riverfront tower.
Conway + Partners was tapped to create a brand identity for the property. A soft color palette was inspired by the sunny, waterfront area, while the logo and branding motifs were inspired by the luxury residences. Conway created a leasing brochure with a number of hand-illustrated touches, and created a robust brand guidelines that led the neighborhood and property photo shoots.
- Illustrated Map
- Site Signage
- Leasing Gallery Signage