60 White • Conway+

60 White Sorgente Group of America

60 White Street, a luxury residential tower in Manhattan, marries the epitome of high-end design with the most exacting standards of architectural preservation and environmentally conscious construction.

Conway+Partners worked closely with real estate maven Veronica Mainetti of The Sorgente Group to develop a comprehensive branding system highlighting 60 White’s dedication to sustainable design.

  • What We Did
  • Brand Strategy
  • Collateral Materials Design
  • Copywriting
  • E-Blasts/Newsletters
  • Marketing Floorplans
  • Outdoor/Indoor Signage
  • Photo Production
  • Print and Online Advertising
  • Print Production
  • Visual Identity
  • Website Design
  • Website Development

The 360-degree marketing package Conway+Partners delivered included identity, brochure, website, ads, and signage, all of which worked together as beautifully as this well integrated, sustainable and locally sourced project.

The Sorgente Group commissioned a cinematic video detailing the sustainable aspects of the development and the locations where materials were sourced. With this in mind, we knew that the 60 White Street website would need to be very strategically wireframed to allow the video, gorgeous photography, and illustrations to shine.