Projects Index

Parlour Halstead Property Development Marketing

A 12-story residential sanctuary of timeless elegance, Parlour is a modernist reinterpretation of the history of Park Slope, Brooklyn.

Conway+ was tasked with creating an identity system evocative of the neighborhhood’s rich culture and inspired by the Palazzo della Civiltà in Italy.

Taking cues from the building’s magnificent facade and arched windows, which were essential in the design of the logo, our team developed a series of illustrations and visualization tools that underscored the sleek, light-filled residential interiors.

What We Did
Architectural Photography
Brand Identity
Brand Strategy
Digital Design
E-Blasts/Newsletters
Email Marketing
Illustrations
Marketing Floorplans
Naming
Neighborhood Branding
Photoshoot
Print Production
Production
Responsive Landing Page Design
Responsive Website Design
Sales Brochure
Sales Gallery Experience
Search Engine Optimization
User Experience Design
User Interface Design
Wayfinding Design
Website Design
Website Development

Conway+ Digital developed an interactive website to establish Parlour’s digital presence and to generate sales leads. In addition to the website, Conway 3D was responsible for the art direction for the renderings, floor plans, and a high-end sales gallery journey.