Parlour • Conway+

Parlour Halstead Property Development Marketing

Parlour is a 12-story condominium with 19 expansive full-and-half-floor residences. INC Architecture & Design delivered a modernist approach to timeless design with the boutique residential development located in Park Slope, Brooklyn.

Working closely with the client, Conway+Partners developed print and digital marketing materials inspired by the elegant façade with inlaid arched windows.

  • What We Did
  • Architectural Photography
  • Brand Identity
  • Brand Strategy
  • Illustrations
  • Marketing Floorplans
  • Naming
  • Photoshoot
  • Print Production
  • Production
  • Sales Brochure
  • Sales Gallery Experience
  • Wayfinding Design
  • Website Design
  • Website Development

Parlour’s architecture was designed as a thoughtful reinterpretation of the traditional brownstone’s airy, flowing spaces. It also became a contemporary sanctuary classically constructed at the crossroads of old and new Brooklyn. Throughout the development of the brand, we maintained our focus on these key messages for the project, highlighting the fine details and incorporating the spirit of the brand in every deliverable.

Conway+Partners also developed a full website for Parlour, using animation and video alongside the brand’s core elements. The website serves as an elegant, modern sales tool in addition to a beautiful branding piece.