Tangram • Conway+

Tangram F&T

Developed by F&T Group, Tangram’s offerings of luxury residences, prestigious commercial space, and upscale retail opportunities will further catalyze Flushing’s rapid growth. This ambitious, expertly planned, and meticulously designed mixed-use project, scheduled to open in 2019, is the result of a diverse, multicultural initiative with Asian influences.

F&T Group tapped Conway+Partners in the early stages of development, and tasked us with creating the brand and its collateral from the ground up.

  • What We Did
  • 360-Degree Bubbles
  • 3D Floorplans
  • Brand Strategy
  • Copywriting
  • Digital Design
  • E-Blasts/Newsletters
  • Interactive Applications
  • Interior Design
  • Interior Design for Renderings
  • Sales Gallery Experience
  • Visual Identity
  • Website Design
  • Website Development
  • Office Brochure
  • Residential Brochure
  • Mixed Use Rack Brochure
  • Residential Floor Plans
  • Office Floor Plans
  • VR Tours with 360 Bubbles for Retail and Residential, Business Cards

Conway+Partners developed a clean, luxurious aesthetic for Tangram that reflected the Asian design inspiration. Taking cues from the Flushing neighborhood and the coming together of an expansive mixed-use development, our team played off the traditional tangram puzzle to a robust yet consistent brand.

Our team of art directors, interior designs, 3d engineers, and architects worked alongside the brand team to ensure the brand played consistently across all marketing materials, including feedback and direction on renderings, the marketing film, and lifestyle/neighborhood photo shoots.

Together with F&T Group and their partners, Conway+Partners created a comprehensive system that provided concise, impactful marketing materials for the overarching development, along with each of the individual components. We also designed and produced a large scale model of the development, an interactive touch screen floor plan visualizer for the sales gallery, and had multiple photo shoots to capture the dynamism of the development and neighborhood. Conway+Partners also determined the sales gallery interior FF&E as part of an overall recommendation on sales gallery flow.

Digital