A virtual experience designed for Forty One Madison to inspire the tabletop industry 11.16.2020
A world renowned building that’s home to some of the most influential tabletop names in the industry, Forty One Madison hosts a bi-annual New York Tabletop Show® in which retailers, interior designers, chefs, restaurateurs, architects, media and other professionals come together to appraise the latest trends and newest offerings from first-rate brands.
This year, Conway+Partners was met with the challenge of taking the experience online, fusing virtual channels with online events as a way to engage with a broader community and connect buyers with brands from afar. The digital event offered exclusive content to complement the in person show, in which open showrooms welcomed guests by appointment. We designed an exclusive digital hub inside Forty One Madison’s website to host the show’s online presence and help attendees participate actively through an intuitive, easy to navigate layout.