135W50 • Conway+

135W50 George Comfort & Sons

 Located in the heart of Midtown, 135 West 50 has transformed into a reinvigorated hub for innovation and a highly sought-after flexible place to work for its tenants.

 To create the logo design, Conway was inspired by Swiss design and the building’s remarkable transformation, façade and terrace. The six horizontal lines, five black and one green, communicate the new 135 West 50 as forward-thinking, efficient, and sustainable.

  • What We Did
  • Axonometrics
  • Brand Identity
  • Brand Strategy
  • Copywriting
  • Custom Designed Map
  • Digital Banners
  • Digital Design
  • Digital Strategy
  • E-Blasts/Newsletters
  • Email Marketing
  • Film Production
  • Leasing Gallery Experience
  • Marketing Floorplans
  • Naming
  • Print and Online Advertising
  • Project Brochure
  • Responsive Website Design
  • Scaffolding Design
  • Search Engine Optimization
  • Still Renderings
  • User Experience Design
  • User Interface Design
  • Website Design
  • Website Development
135 W 50 Large Block 4-9 Rendering
135W50 is at the epicenter of New York’s Corporate Row and the energetic 6th Avenue corridor.

Conway+Digital built a complete website, including an interactive amenities and a floor plan visualizer and many more assets, to communicate and promote the new brand identity. And, the Conway 3D team created two films to illustrate the 2nd floor amenities and interiors of the building.