41 Madison • Conway+

41 Madison Rudin Management Company

As a leader of the tabletop industry, Forty One Madison is home to over 90 permanent showrooms and 200+ leading tableware brands and manufacturers. In tandem with creating a new visual identity and branding system for Forty One Madison, we worked to transform their entire digital ecosystem. Our efforts included a new, cohesive, and elevated brand look and feel for the brand, which we applied across print and digital advertising, email marketing, and social media efforts.

  • What We Did
  • Ad Campaign
  • Analytics & Reporting
  • Brand Identity
  • Brand Strategy
  • Collateral Materials Design
  • Copywriting
  • Custom Designed Map
  • Digital Banners
  • Digital Design
  • Digital Strategy
  • E-Blasts/Newsletters
  • Email Marketing
  • Online Advertising Campaigns
  • Print and Online Advertising
  • Responsive Website Design
  • Search Engine Optimization
  • User Experience Design
  • User Interface Design
  • Visual Identity
  • Webmaster Services
  • Website Design
  • Website Development

Conway+Partners designed and developed a new website for Forty One Madison featuring a fresh, modern, friendly interface that allows visitors to easily search brands by name, product category, floor, and need through a new Showroom Directory. On the website, we added the option for showrooms to feature virtual tours and videos of their physical showrooms to enhance their pages on 41madison.com.

“We’re excited and proud to offer visitors a brand new digital destination that’s sleek, intuitive, functional, and mobile-friendly,” Director and Senior Vice President, Kristi Forbes said. “This new tool is designed to make trips to Forty One Madison seamless and inspiring.”

We collaborated on the creation of a platform for Forty One Madison’s editorial content, using the name “Tableaux.” Tableaux was formerly the brand’s print newsletter, and we reimagined it as a blog that keeps brands and visitors in the know.

Forty One Madison hosts a bi-annual New York Tabletop Show® in which retailers, interior designers, chefs, restaurateurs, architects, media and other professionals come together to appraise the latest trends and newest offerings from first-rate brands. Conway+Partners was met with the challenge of taking the experience online, fusing virtual channels with online events as a way to engage with a broader community and connect buyers with brands from afar.

To promote the virtual show, Conway+ created multiple collateral materials, including e-blasts, digital ads, and social media posts.