Conway+Partners designed and developed a new website for Forty One Madison featuring a fresh, modern, friendly interface that allows visitors to easily search brands by name, product category, floor, and need through a new Showroom Directory. On the website, we added the option for showrooms to feature virtual tours and videos of their physical showrooms to enhance their pages on 41madison.com.

“We’re excited and proud to offer visitors a brand new digital destination that’s sleek, intuitive, functional, and mobile-friendly,” Director and Senior Vice President, Kristi Forbes said. “This new tool is designed to make trips to Forty One Madison seamless and inspiring.”

We collaborated on the creation of a platform for Forty One Madison’s editorial content, using the name “Tableaux.” Tableaux was formerly the brand’s print newsletter, and we reimagined it as a blog that keeps brands and visitors in the know.

Forty One Madison hosts a bi-annual New York Tabletop Show® in which retailers, interior designers, chefs, restaurateurs, architects, media and other professionals come together to appraise the latest trends and newest offerings from first-rate brands. Conway+Partners was met with the challenge of taking the experience online, fusing virtual channels with online events as a way to engage with a broader community and connect buyers with brands from afar.

To promote the virtual show, Conway+ created multiple collateral materials, including e-blasts, digital ads, and social media posts.