Distrito Armida • Conway+

Distrito Armida GM Capital

An exclusive, mixed-use community in the heart of Monterrey, Mexico, Distrito Armida is designed to celebrate art and culture with a powerful imprint of modernity and sustainability.

Conway+ joined GM Capital’s team, along with prestigious architecture, interior design and landscape studios, to create a brand identity and strategy introducing the Distrito Armida to target markets.

Developed in 5 stages, including residential, commercial and retail components, each stage was given its own signature style of design and tone. As a point of brand impact, Conway+ designed a full suite of marketing collateral, including 3D animations and fly-through video to allow prospective buyers to immerse themselves in the property.

  • What We Did
  • 3D Animations and Fly-through
  • Ad Campaign
  • Brand Identity
  • Brand Strategy
  • Collateral Materials Design
  • Copywriting
  • Digital Design
  • Illustrations
  • Marketing Floorplans
  • Project Brochure
  • Responsive Website Design
  • Sales Brochure
  • Scaffolding Design
  • Search Engine Optimization
  • Still Renderings
  • User Experience Design
  • User Interface Design
  • Video Production
  • Visual Identity
  • Wayfinding Design
  • Website Design
  • Website Development