Distrito Armida GM Capital

An exclusive, mixed-use community in the heart of Monterrey, Mexico, Distrito Armida is designed to celebrate art and culture with a powerful imprint of modernity and sustainability.

Conway+ joined GM Capital’s team, along with prestigious architecture, interior design and landscape studios, to create a brand identity and strategy introducing the Distrito Armida to target markets.

Developed in 5 stages, including residential, commercial and retail components, each stage was given its own signature style of design and tone. As a point of brand impact, Conway+ designed a full suite of marketing collateral, including 3D animations and fly-through video to allow prospective buyers to immerse themselves in the property.