Elysian Mansions Tilal Al Ghaf Dubai • Conway + Partners

Elysian Mansions Majid Al Futtaim

Elysian Mansions is an exclusive, residential waterfront enclave of 93 customizable villas abutting the lagoon of Dubai’s new flagship destination, Tilal Al Ghaf. This hallmark luxury development conceived by Majid Al Futtaim offers the most distinctive and thoughtful residences of Dubai’s most prestigious real estate.

Conway+ also developed and executed a successful marketing strategy, designed to create anticipation, build excitement and drive interest to generate leads and sales.

  • What We Did
  • Ad Campaign
  • Art Direction for Renderings
  • Brand Strategy
  • Collateral Materials Design
  • Email Marketing
  • Illustrations
  • Logo Design
  • Naming
  • Positioning
  • Sales Brochure
  • Stationery
  • Video Edition
  • Video Production
  • Visual Identity

Inspired by the Elysian Fields of Greek mythology, Conway+ created a brand that makes reference to paradisiac elements in nature and the home, suffusing a verbal and visual language with an elevated lifestyle.

In collaboration with the visionary designers to create ‘interior couture’, pioneering landscape designer and award-winning architects, our approach to positioning Elysian Mansion successfully married nature and form, intimacy and hospitality, elegance and simplicity.

 

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