Flushing Commons F&T

With a unique sense for design and unparalleled attention to detail, Flushing Commons is the result of a vision conceived by three partners at the top of their respective fields: F&T Group The Rockefeller Group, and AECOM Capital.

Conway+Partners was asked to join this dynamic team to provide branding and marketing support, along with art direction and feedback for architectural drawings and renderings.

The branding concept for Flushing Commons was created in collaboration with all key stakeholders, which was then used across a wide swath of materials and brand experiences to support sales activities, including an interactive sales gallery, full scale model, full website, renderings, brochures, floor plans, and more. To resonate with the target audience, consisting largely of Asian buyers, Conway+ incorporated design that reflected Chinese aesthetics.