Harwood District • Conway+

Harwood District Harwood International

The Harwood District began in 1984 with the opening of the Rolex building, Uptown Dallas’ first office development. Developed by globally acclaimed Harwood International, the district covers more than 2 million square feet of premier class AA office, residential, and retail space set within a park-like campus with garden and art-filled lobbies.

Harwood International tapped Conway+Partners to create a branding system that featured Harwood District as a regional point of destination.

  • What We Did
  • Brand Identity
  • Brand Strategy
  • Calligraphy Design
  • Digital Design
  • Digital Strategy
  • Illustrations
  • Neighborhood Branding
  • Print Collateral
  • Responsive Website Design
  • User Experience Design
  • User Interface Design
  • Visual Identity
  • Website Design
  • Website Development

Conway+Partners redesigned and modernized the iconic Hardwood logo that reflects their Swiss heritage and created a new color palette, typography, and key messaging to reflect the sophistication of the district.

The branding of Harwood District now reflects the energy that people experience whether they live, work, dine or enjoy the amazing art collections spread throughout.