Ironside Newark • Conway+

Ironside Newark Edison Properties

Originally built as a warehouse in Downtown Newark, Ironside Newark was reimagined by Edison Properties and renovated into commercial space. Adjacent to the Prudential Center and abutting the planned Mulberry Commons Park, the building plays a huge role in the revitalization and resurgence of the city.

  • What We Did
  • Architectural Photography
  • Brand Identity
  • Brand Strategy
  • Collateral Materials Design
  • Copywriting
  • Neighborhood Photography
  • Photoshoot
  • Type Design
  • Website Design
  • Website Development

Conway+Partners worked with the Edison Properties team to develop impactful branding for the property, complete with industrial architectural motifs that play off the building’s history. In addition to unique broker gifts and print pieces, Conway developed a teaser and full website to serve as both a sales tool and a community platform for information on the project.