Projects Index

Ironside Newark Edison Properties

Ironside Newark, the central business hub for vibrant downtown Newark, was transformed from a historic warehouse into a state-of-the art office and retail destination. Conway+ worked with Edison Properties to develop branding for the property, juxtaposing a bright, modern color palette with industrial architecture motifs playing off the building’s history.

What We Did
Architectural Photography
Brand Identity
Brand Strategy
Collateral Materials Design
Copywriting
Neighborhood Photography
Photoshoot
Type Design
Website Design
Website Development

Conway+ created a brand identity to generate excitement around the opening of Newark’s most innovative office space. The digital team developed an interactive website to serve as both a sales tool and a community platform. Through an extensive neighborhood photoshoot, marketing brochures, and a dynamic leasing gallery experience, Conway+ positioned Ironside Newark as central to the city’s development.