Ironside Newark • Conway+

Ironside Newark Edison Properties

Ironside Newark, the central business hub for vibrant downtown Newark, was transformed from a historic warehouse into a state-of-the art office and retail destination. Conway+ worked with Edison Properties to develop branding for the property, juxtaposing a bright, modern color palette with industrial architecture motifs playing off the building’s history.

  • What We Did
  • Architectural Photography
  • Brand Identity
  • Brand Strategy
  • Collateral Materials Design
  • Copywriting
  • Neighborhood Photography
  • Photoshoot
  • Type Design
  • Website Design
  • Website Development

Conway+ created a brand identity to generate excitement around the opening of Newark’s most innovative office space. The digital team developed an interactive website to serve as both a sales tool and a community platform. Through an extensive neighborhood photoshoot, marketing brochures, and a dynamic leasing gallery experience, Conway+ positioned Ironside Newark as central to the city’s development.