Milk Factory • Conway+

Milk Factory ROART

Conway+Partners worked with ROART and Real NY to develop a minimalist and modern brand for the 32 unit residential building in East Williamsburg. The name Milk Factory was derived from its historical past housing The Borden Dairy Company in the 19th century. This brand story inspired the designs for the whole branding and marketing system.

  • What We Did
  • Architectural Photography
  • Brand Identity
  • Brand Strategy
  • Digital Banners
  • Digital Design
  • Digital Strategy
  • Email Marketing
  • Illustrations
  • Marketing Floorplans
  • Naming
  • Neighborhood Photography
  • Print Production
  • Production
  • Responsive Landing Page Design
  • Responsive Website Design
  • Sales Brochure
  • Sales Gallery Experience
  • Scaffolding Design
  • Search Engine Optimization
  • Signage Design
  • Signage Production
  • User Experience Design
  • User Interface Design
  • Wayfinding Design
  • Website Design
  • Website Development

To establish the full brand vision, we depicted the contrast between the old and new, highlighting the mix of styles across the print and digital platforms.