Parlour • Conway+

Parlour Halstead Property Development Marketing

A 12-story sanctuary of timeless elegance, Parlour is a modernist reinterpretation of the history of Park Slope, Brooklyn.

The branding system was greatly inspired by the Palazzo de Civitta in Italy and Parlour’s magnificent facade and arched windows, which were essential in the design of its logo.

  • What We Did
  • Architectural Photography
  • Brand Identity
  • Brand Strategy
  • Digital Design
  • E-Blasts/Newsletters
  • Email Marketing
  • Illustrations
  • Marketing Floorplans
  • Naming
  • Neighborhood Branding
  • Photoshoot
  • Print Production
  • Production
  • Responsive Landing Page Design
  • Responsive Website Design
  • Sales Brochure
  • Sales Gallery Experience
  • Search Engine Optimization
  • User Experience Design
  • User Interface Design
  • Wayfinding Design
  • Website Design
  • Website Development

Conway Digital developed a completely interactive website to establish Parlour’s digital presence and create brand awareness. The team highlights the unique architectural design of the façade and the building’s interior, such as its striking European arched windows and sleek, light-filled interiors, with animation and video. In addition to the website, Conway 3D was responsible for the art direction for the renderings, floor plans, and sales gallery journey.