Parlour • Conway+

Parlour Halstead Property Development Marketing

A 12-story residential sanctuary of timeless elegance, Parlour is a modernist reinterpretation of the history of Park Slope, Brooklyn.

Conway+ was tasked with creating an identity system evocative of the neighborhhood’s rich culture and inspired by the Palazzo de Civitta in Italy.

Taking cues from the building’s magnificent facade and arched windows, which were essential in the design of the logo, our team developed a series of illustrations and visualization tools that underscored the sleek, light-filled residential interiors. 

  • What We Did
  • Architectural Photography
  • Brand Identity
  • Brand Strategy
  • Digital Design
  • E-Blasts/Newsletters
  • Email Marketing
  • Illustrations
  • Marketing Floorplans
  • Naming
  • Neighborhood Branding
  • Photoshoot
  • Print Production
  • Production
  • Responsive Landing Page Design
  • Responsive Website Design
  • Sales Brochure
  • Sales Gallery Experience
  • Search Engine Optimization
  • User Experience Design
  • User Interface Design
  • Wayfinding Design
  • Website Design
  • Website Development

Conway+ Digital developed an interactive website to establish Parlour’s digital presence and to generate sales leads. In addition to the website, Conway 3D was responsible for the art direction for the renderings, floor plans, and a high-end sales gallery journey.