The Related Group is the nation’s leading builder of luxury condominiums, having created some of the most innovative residential developments throughout the Americas.
Conway+ was appointed agency-in-charge of the brand identity refresh, with the goal of elevating the brand and reflecting the impact the developer makes in urban landscapes.
A simplified approach to naming was adopted, shortening the name to Related to increase name recognition and recall. Strategic messaging, including the tagline “Redefining cities and skylines,” positioned The Related Group as a driver of change in the urban space. Our creative team built awareness of the portfolio through meticulously designed collateral, and provided art direction to partner agencies to ensure a consistent look and feel.
