Projects Index

Rudin Response to COVID-19 Rudin Management Company

The COVID pandemic marked a critical time for Rudin to adapt quickly and develop a strategic communication campaign to protect its decades-built reputation and robust portfolio. The Conway+ design team turned this challenge into a success for Rudin by ensuring the signage icons and new floor plans were straightforward and congruent to every visitor.

What We Did
Brand Strategy
COVID-19 Brand Response
Digital Design
Digital Strategy
Marketing Floorplans
Matterport 3d Tours
Outdoor/Indoor Signage
Positioning
Print Collateral
Production
Signage Conceptualization
Visual Identity

To help mitigate impact, Conway elaborated landing pages to educate and inform about the sanitization norms in the Rudin workplace. Metaform drew the floor plans to illustrate how each person will navigate the building with the sanitization norms in mind.