Rudin Response to COVID-19 • Conway+

Rudin Response to COVID-19 Rudin Management Company

The COVID pandemic marked a critical time for Rudin to adapt quickly and develop a strategic communication campaign to protect its decades-built reputation and robust portfolio. The Conway+ design team turned this challenge into a success for Rudin by ensuring the signage icons and new floor plans were straightforward and congruent to every visitor.

  • What We Did
  • Brand Strategy
  • COVID-19 Brand Response
  • Digital Design
  • Digital Strategy
  • Marketing Floorplans
  • Matterport 3d Tours
  • Outdoor/Indoor Signage
  • Positioning
  • Print Collateral
  • Production
  • Signage Conceptualization
  • Visual Identity

To help mitigate impact, Conway elaborated landing pages to educate and inform about the sanitization norms in the Rudin workplace. Metaform drew the floor plans to illustrate how each person will navigate the building with the sanitization norms in mind.