SOMA, the reinvention of Grupo Sordo Madaleno, creates transformative experiences and destinations, elevating the quality of life in the urban context.
To visualize SOMA’s new identity, we created a brand that’s modern, yet timeless and inspirational, reflecting a strong family legacy and the transformative nature of SOMA’s work across all business units and geographies.
Conway+ redesigned the Grupo Sordo Madaleno website to encompass the brand and its business units, creating a portolio-style site with tangible statistics underscoring the company’s industry credibility. The brand strategy and identity for FibraSOMA, a public REIT separate from SOMA’s distinct business units, was also developed by Conway+, resulting in a standalone website accessible through the main portfolio site.
The brand strategy and identity for FibraSOMA, a public REIT separate from SOMA’s distinct business units, was also developed by Conway+, resulting in a standalone website accessible through the main portfolio site.
