The Benny • Conway+

The Benny ROART

The Benny is the perfect home for people looking to begin a new chapter in their lives, bordering Prospect Park in a neighborhood that offers old-school charm with the backdrop of the city.

From naming to final implementation, the creative team took the inspiration from Le Corbusier’s “the mouth” of the Curutchet House in La Plata, Argentina to build a new identity that serves as a symbol of self-discovery and community with nature.

  • What We Did
  • Brand Identity
  • Copywriting
  • Custom Designed Map
  • Digital Banners
  • Digital Design
  • Digital Strategy
  • E-Blasts/Newsletters
  • Email Marketing
  • Marketing Floorplans
  • Naming
  • Neighborhood Photography
  • Responsive Landing Page Design
  • Responsive Website Design
  • Sales Brochure
  • Search Engine Optimization
  • User Experience Design
  • User Interface Design
  • Visual Identity
  • Website Design
  • Website Development

Conway implemented a website with lifestyle photography to help the Benny improve its positioning while at the same time attract new starter families and young professionals to view their first home as an affordable option to contemporary luxury living in Brooklyn.