Projects Index

The Shore Club The Hartling Group

Defined by a spirit of relaxation and adventure, The Shore Club brings an exclusive Turks and Caicos resort experience to the most sought-after stretch of Providenciales: Long Bay Beach. An indulgent spa, four pools, three restaurants, luxurious accommodations, and breathtaking views elevate the resort beyond paradise.

The Hartling Group – developer of The Shore Club – worked in tandem with Conway+Partners to create a complete, overarching brand identity for the Turks & Caicos developer’s newest luxury resort.

What We Did
Ad Campaign
Brand Identity
Brand Strategy
Collateral Materials Design
Copywriting
Digital Design
Digital Strategy
Film Production
Illustrations
Naming
Photoshoot
Positioning
Print and Online Advertising
Production
Responsive Website Design
Search Engine Optimization
User Experience Design
User Interface Design
Visual Identity
Wayfinding Design
Website Design
Website Development

From conception to realization, Conway+Partners managed the full branding process, developing a marketing strategy that introduced the brand across print and digital platforms. Our team put creative minds to work, developing a strong personality for the exclusive resort, including a unique tone of voice for photography and film that showcased the personalized service, effortless style, and stunning location of The Shore Club.

We at Conway+Partners believe that consistency is key to building a powerful brand identity. We collaborated with The Hartling Group and The Shore Club to design a full set of guest assets and marketing collateral for the property. This included everything from guest key cards to rack brochures to a bespoke, VIP gift with signature scented candles and hand-painted tiles from the island.