The Shore Club • Conway+

The Shore Club The Hartling Group

Defined by a spirit of relaxation and adventure, The Shore Club brings an exclusive Turks and Caicos resort experience to the most sought-after stretch of Providenciales: Long Bay Beach. An indulgent spa, four pools, three restaurants, luxurious accommodations, and breathtaking views elevate the resort beyond paradise.

The Hartling Group – developer of The Shore Club – worked in tandem with Conway+Partners to create a complete, overarching brand identity for the Turks & Caicos developer’s newest luxury resort.

  • What We Did
  • Ad Campaign
  • Brand Identity
  • Brand Strategy
  • Collateral Materials Design
  • Copywriting
  • Digital Design
  • Digital Strategy
  • Film Production
  • Illustrations
  • Naming
  • Photoshoot
  • Positioning
  • Print and Online Advertising
  • Production
  • Responsive Website Design
  • Search Engine Optimization
  • User Experience Design
  • User Interface Design
  • Visual Identity
  • Wayfinding Design
  • Website Design
  • Website Development

From conception to realization, Conway+Partners managed the full branding process, developing a marketing strategy that introduced the brand across print and digital platforms. Our team put creative minds to work, developing a strong personality for the exclusive resort, including a unique tone of voice for photography and film that showcased the personalized service, effortless style, and stunning location of The Shore Club.

We at Conway+Partners believe that consistency is key to building a powerful brand identity. We collaborated with The Hartling Group and The Shore Club to design a full set of guest assets and marketing collateral for the property. This included everything from guest key cards to rack brochures to a bespoke, VIP gift with signature scented candles and hand-painted tiles from the island.