Beaming through the heart of Miami’s evolution on 1428 Brickell Avenue, Ytech has developed over 7,000 residential units in over 25 cities. Conway+Partners and Ytech teamed up to upgrade their current brand identity to represent their current core values and attributes, personality, and tone of voice.
The expert team of designers came together to define the Ytech brand voice as honest and trustworthy, and as a team of visionaries, the voice is timeless, and optimistic. The designers wanted to contrast classic with modern through a simple and clean typography, and the imagery tone of voice of Ytech is clean, airy, natural, and modern.
As the most important asset, the logotype was developed to evoke thought, innovation, excellence, and technology, and it was inspired by computer microchips and circuitry wired patterns, with a shape of a Y hidden in the center.