Cases : Conway+Parnters


Brickell City Centre Swire Properties Year: 2014

When one of the world’s largest international developers sets their sights on creating one of the biggest developments in South Florida, choosing the right brand partner becomes essential. Swire Properties has an impressive global portfolio that places them at the forefront of their industry. They are well-known for being highly selective when choosing a partner agency and for maintaining long-term relationships with those partners. Their decision to throw their weight into Brickell City Centre, the largest site under construction in South Florida and arguably one of the most impactful, meant they would need a world-class brand and marketing team.

  • Naming
  • Copywriting
  • Photo Production
  • Collateral Materials Design
  • Digital Strategy
  • Web Design and Development
  • Print & Online Advertising
  • Outdoor / Indoor Signage
  • 3D Renderings
  • Print Production
  • Media Buying and Placement
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Conway+Partners assembled a specialized team dedicated completely to Brickell City Centre, chosen for their industry expertise and ability to lead the process of collaboration between two mammoth sales teams. Together, we created a profile of the buyer – a well-traveled global citizen who appreciates the kind of all-inclusive, urban community living that Brickell City Centre has to offer. Conway+Partners was ultimately responsible for media buying, media execution, advertising creative (including translation into 3 different languages), photography, copywriting, print production, brand identity design, naming, strategy and website.