Cases : Conway+Parnters


Jade Signature Fortune International Group Year: 2013

Jade Signature is a 57-story tower with an innovative architectural style never before seen in Miami. Its owner, Fortune International Group, has partnered with Conway+Partners in a relationship that goes back more than 13 years. When the time came to take this exciting project to the next level, Conway+Partners answered the call with a brand that celebrates the importance and magnitude of Jade.

  • Brand Strategy and Identity
  • Copywriting
  • Collateral Materials Design
  • Marketing Floorplans
  • Print and Online Advertising
  • Outdoor / Indoor Signage
  • Web Design and Development
  • Video Production
  • Print Production
  • 3D Visualization
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Jade is a whole new approach to stylish living. It’s a masterpiece of sleek natural lines, elegant interiors and amenity spaces that blend seamlessly with the surrounding natural beauty. For a project as distinctive as this one, the creative approach needed to be especially intuitive, beautiful and effective.

Inspired by the architecture of Jade, Conway+Partners created a brand that highlighted the building’s unique features. We then got to work extending the branding to the digital marketing, renderings, sales center graphics and print collateral. We also developed a movie introducing the Jade Signature experience titled, “A Masterpiece in the Making”. The 5-minute film was created completely by Conway+Partners and includes an impressive 3D virtual tour of the space. The result of the Jade brand assignment includes complex visuals, digital renderings and a highly successful phased launch strategy.