Conway+Partners designed a distinctive brand identity for Terra Manglar, a pioneering project by Rosbaco & Partners located in Ceará, Brazil. Recognized as the world's first bio-hub, Terra Manglar represents a transformative shift toward bio-evolution living through regeneration.
The design ethos of Terra Manglar is bold and visionary, advocating a profound regeneration of the human-nature relationship. Conway+Partners, serving as the creative and strategic lead, developed an unconventional 360 brand identity and pre-construction launch campaign, encapsulating and anchoring the project's ethos in the positioning statement, “The Business of Respect”.
Seamlessly integrating the concept across a number of platforms and mediums, including website design, social media content, and marketing collateral, our approach was driven by a single goal: to highlight the unprecedented potential of Terra Manglar, solidifying its influence on the future of global real estate. A testament to our signature seal, and meticulous attention to detail, we also curated an emotive color palette inspired by Terra Manglar's expansive natural landscape, creating a distinct shade of green that would resonate with the project's ethos.
The Conway+Partners - Rosbaco & Partners collaboration marks a significant milestone in real estate innovation, with Terra Manglar poised to redefine luxury living through a regeneration-focused philosophy.