SOMA • Corporate Branding • Conway+Partners

Corporate

Real Estate

Arts & Culture

SOMA
Shaping Transformation

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Location

Mexico City, Mexico

Type

Real Estate

Development

Art

Work

Corporate Brand Consultancy

Brand Strategy

Brand Identity

Collateral Materials Design

Copywriting

Naming Architecture

Website Design & Development

Film

SOMA, the reinvention of Grupo Sordo Madaleno, creates transformative experiences and destinations, elevating the quality of life in the urban context.

To visualize SOMA’s new identity, we created a brand that’s modern, yet timeless and inspirational, reflecting a strong family legacy and the transformative nature of SOMA’s work across all business units and geographies.

soma.group

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Conway+ redesigned the SOMA website to encompass the brand and its business units, creating a portfolio-style site with tangible statistics underscoring the company’s industry credibility.

The brand strategy and identity for FibraSOMA, a public REIT separate from SOMA’s distinct business units, was also developed by Conway+, resulting in a standalone website accessible through the main portfolio site.

Related projects

SOMAShaping Transformation

Conway+ redesigned the SOMA website to encompass the brand and its business units, creating a portfolio-style site with tangible statistics underscoring the company’s industry credibility.

The brand strategy and identity for FibraSOMA, a public REIT separate from SOMA’s distinct business units, was also developed by Conway+, resulting in a standalone website accessible through the main portfolio site.

Related projects

SOMA
Shaping Transformation