Serena del Mar is a community outside Cartagena, Colombia, envisioned to offer world-class residential real estate, healthcare, education, commercial sites and tourism situated on pristine coastline.

Conway+ was appointed to position this unique destination as the most desirable all-encompassing community in Latin America.

We refreshed the visual identity to be more in tune with Cartagena’s bold and colorful spirit and built an engaging brand experience to launch this exciting new project. From compelling digital design and strategy to an inspiring ad campaign, stimulating copies and an immersive sales gallery experience to interact with potential customers, we were present in every detail, including sales people’s scripts, to ensure the brand came out as consistent and exceptional as possible.