Real Estate
Villa Sofia
SoFi - Miami Pied - À - Terre
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Client
250 Collins
Location
Miami Beach, FL
Type
Residential
Work
Brand Identity
Brand Guidelines
Copywritting
Illustrations
Naming
Print Collateral
Film
Video
Website Design
Website Development
Villa Sofia, a restored mid-century gem in Miami Beach’s exclusive SoFi neighborhood, offers 27 elegant pied-à-terres. Conway+ developed its name, concept, and brand identity, blending timeless design with modern touches. The logo, inspired by the building’s curves and geometry, reflects its refined aesthetic.
Conway and Partners also designed the interiors to enhance the property’s luxurious spirit. To introduce Villa Sofia, the agency created a newspaper capturing Miami’s 1950s golden era, showcasing private terraces, handcrafted details, and the city’s vibrant energy. This publication debuted at Miami Art Basel.
Conway and Partners also designed the interiors to enhance the property’s luxurious spirit. To introduce Villa Sofia, the agency created a newspaper capturing Miami’s 1950s golden era, showcasing private terraces, handcrafted details, and the city’s vibrant energy. This publication debuted at Miami Art Basel.
All
Concept
A new name and concept, along with a brand identity that reflects the building’s timeless design. 27 elegant pied-à-terres that blend sophisticated mid-century lines with modern touches.
Built into the Brand
The logo, inspired by the architectural curves and clean geometry of the building, evokes the elegance of the structure itself.
Visual Language
The visual language was curated to highlight the seamless integration of private terraces, handcrafted details, and the vibrant, dynamic energy of Miami, creating a narrative that connects the space's understated luxury with the lively, ever-evolving spirit of the neighborhood.
Beyond a brand
This newspaper that captures the sentiment of the golden era of Miami in the 1950s was presented at Miami Art Basel, to introduce the property to a wider audience.