Discover how Conway+Partners continues to shape brands that elevate architecture, craft emotion, and define modern luxury—featured through our work with DUMA, the Dubai Museum of Art. From evocative narratives to refined visual worlds, the project blends heritage, simplicity, and immersive design to create a resonant cultural experience.
DUMA / Dubai Museum of Art
Rising from the waters of Dubai Festival City, DUMA Dubai Museum of Art stands as a new cultural landmark envisioned by Tadao Ando.
Partnering with Al-Futtaim, Conway+Partners was entrusted with naming the museum — creating DUMA, a title designed to feel timeless, distinctive, and culturally resonant. Building from this foundation, we developed the full visual identity system, including the logo and icon, distilling the architectural purity of Ando’s design into a refined and enduring mark.
The defining gem of the project was the brand film. From narrative concept and scriptwriting to full cinematic production, we crafted a sophisticated visual language that captures the dialogue between light, water, concrete, and culture. The result positions DUMA as more than a museum — it emerges as a symbol of evolution, imagination, and Dubai’s boundless horizons.
