Rising from the waters of Dubai Festival City, DUMA Dubai Museum of Art stands as a new cultural landmark where art, architecture, and ambition converge. Designed by Pritzker Prize–winning architect Tadao Ando, the museum embodies balance and purity; a vessel that opens to the world, cradling the pearl of human creativity. A beacon for contemporary art, DUMA reflects Dubai’s spirit of constant transformation and its vision to shape global culture.

To bring this vision to life, Al-Futtaim partnered with Conway+ to create the museum’s brand identity and narrative. From naming and visual identity to scripting and producing the film, Conway+crafted a language of sophistication and depth — one that mirrors Ando’s architectural mastery and Dubai’s boundless horizons.