Pulling inspiration from the rich cultural diversity for which Astoria is known, Conway+Partners conceptualized a leasing gallery with vibrant neighborhood photography and illustrated maps.

The logo was inspired by the bridges and ferry adjacent to the development, with the rich blue brand color representing the East River. Alongside key Durst stakeholders, Conway+Partners developed a complete brand identity, prepared a full branding system with guidelines, developed copy and collateral mock-ups, and provided art direction on a suite of new renderings. We also designed and developed a micro-site for the property, and collaborated with the Durst social media partner to develop impactful and creative messages.