Real Estate

Milk Factory

Client
ROART
Location
Brooklyn, NY
Type
Residential
Work
Brand Strategy
Brand Identity
Naming
Sales Brochure
Illustrations
Print Production
Digital Banners
Website Design & Development
Email Marketing
Marketing Floorplans
Sales Gallery Experience
Architectural Photography
Neighborhood Photography
Scaffolding Design
Signage Design
Signage Production
Wayfinding Design
Conway+Partners worked with ROART and Real NY to develop a minimalist and modern brand for the 32 unit residential building in East Williamsburg. The name Milk Factory was derived from its historical past housing The Borden Dairy Company in the 19th century. This brand story inspired the designs for the whole branding and marketing system.
All

To establish the full brand vision, we depicted the contrast between the old and new, highlighting the mix of styles across the print and digital platforms.