Halletts Point is a new waterfront community rising in Astoria, Queens developed by the Durst Organization.

Conway+ designed a complete brand identity, developed copy and collateral mock-ups, and provided art direction on a suite of new renderings.

The logo was inspired by the bridges and ferry adjacent to the development, with the rich blue brand color representing the East River. Conway+ also designed and developed a microsite for the property. To capture the spirit of the location and introduce the neighborhood to prospective renters, Conway+ led a comprehensive photoshoot capturing key points of interest and transportation options.