Sitting between the nation’s capital and the heart of downtown D.C., 17&M breathes new life in the historic central business district of Washington, D.C. Conway+ created a clean and simplistic brand identity that evokes sustainability, flexibility, and innovation, and to represent 17&M’s tagline, the designers crafted the logo replacing the “&” with an “X” in red and white to communicate relationship and future growth.

The Digital team created 17&M’s website and collaborated with the 3D team of experts to develop the interactive model, which allows the visitor to engage with the building’s unique features.