Real Estate
WeWork at Dock 72
A workplace like no other
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Location
New York, NY
Type
Commercial
Work
Visual Identity
Print Collateral
Illustrations
Axonometrics
Custom Designed Map
Website Design & Development
Email Marketing
Copywriting
Situated within the Brooklyn Tech Triangle, WeWork Dock 72 is considered to be one of the largest NYC ground-up developments, revolutionizing the 21st century work environment with innovative and collaborative work spaces.
Tapped by WeWork to develop the branding and collateral to promote the office spaces, Conway+ presented a branding proposal with a typographic composition to illustrate the modern building and premium amenities, while respecting the WeWork style.
Tapped by WeWork to develop the branding and collateral to promote the office spaces, Conway+ presented a branding proposal with a typographic composition to illustrate the modern building and premium amenities, while respecting the WeWork style.
All
Digital and beyond
Our digital team developed a comprehensive website to display the building’s features and specs, full-service amenities, and prime Brooklyn location, while Metaform by Conway+ designed the marketing floor plans. To capture the creativity and spirit of the neighborhood, Conway+ created custom watercolor illustrations of key amenities and transportation options.
* All materials shown were used for the initial launch of Dock 72 project.
