Real Estate

2900 Terrace

Client
Oak Row Equities
Location
Miami, FL
Type
Residential
Work
Brand Strategy & Concept
Positioning, Key Messaging & Brand Voice
Naming
Promotional Gift Items Design & Production
Groundbreaking Signage Design & Production
Custom Digital Invitation
As Edgewater’s first ultra-luxury rental apartment tower,
2900 Terrace required a brand that perfectly encapsulated
its world-class design, lifestyle, and residences.

Conway+ partnered with Oak Row Equities to introduce
2900 Terrace to a refined residential market. A warm color
palette captures a sense of natural sophistication, while
the custom-designed logotype created an elegant and
interlocking icon of the building’s coveted address.
All