
Real Estate
2900 Terrace
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Client
Oak Row Equities
Location
Miami, FL
Type
Residential
Work
Brand Strategy & Concept
Positioning, Key Messaging
& Brand Voice
Naming
Promotional Gift Items Design
& Production
Groundbreaking Signage Design
& Production
Custom Digital Invitation
As Edgewater’s first ultra-luxury rental apartment tower,
2900 Terrace required a brand that perfectly encapsulated
its world-class design, lifestyle, and residences.
Conway+ partnered with Oak Row Equities to introduce
2900 Terrace to a refined residential market. A warm color
palette captures a sense of natural sophistication, while
the custom-designed logotype created an elegant and
interlocking icon of the building’s coveted address.
2900 Terrace required a brand that perfectly encapsulated
its world-class design, lifestyle, and residences.
Conway+ partnered with Oak Row Equities to introduce
2900 Terrace to a refined residential market. A warm color
palette captures a sense of natural sophistication, while
the custom-designed logotype created an elegant and
interlocking icon of the building’s coveted address.
All
