Real Estate
Parlour
A Modern Reinterpretation of Historic Park Slope
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Client
Halstead Property Development Marketing
Location
Brooklyn, NY
Type
Residential
Work
Brand Strategy
Brand Identity
Naming
Architectural Photography
Illustrations
Marketing Floorplans
Neighborhood Branding
Sales Brochure
Photoshoot
Print Production
Website Design & Development
Search Engine Optimization
Email Marketing
Sales Gallery Experience
Wayfinding Design
A 12-story residential sanctuary of timeless elegance, Parlour is a modernist reinterpretation of the history of Park Slope, Brooklyn.
Conway+ was tasked with creating an identity system evocative of the neighborhhood’s rich culture and inspired by the Palazzo della Civiltà in Italy.
Taking cues from the building’s magnificent facade and arched windows, which were essential in the design of the logo, our team developed a series of illustrations and visualization tools that underscored the sleek, light-filled residential interiors.
Conway+ was tasked with creating an identity system evocative of the neighborhhood’s rich culture and inspired by the Palazzo della Civiltà in Italy.
Taking cues from the building’s magnificent facade and arched windows, which were essential in the design of the logo, our team developed a series of illustrations and visualization tools that underscored the sleek, light-filled residential interiors.
All
Digital activation and beyond
Conway+ developed an interactive website to establish Parlour’s digital presence and to generate sales leads. In addition to the website, Conway 3D was responsible for the art direction for the renderings, floor plans, and a high-end sales gallery journey.
