Luxury Branding

Corinthia Residences Diriyah
Time is Measured Differently Here

Client
Diriyah Company
Location
Riyadh, Saudi Arabia
Type
Residential
Work
Brand Strategy & Positioning
Brand Visual Identity
Art Direction
Arabic & English Copywriting
Coffee Table Book
Digital Brochure
Ultra-Luxury Print Brochure Specification & Production
Custom Illustrated Floorplans & Site Plan
Custom Illustrated
Neighborhood Map
Custom Building Illustrations
Eblast Design
Landing Page Design
Stationery Design
Digital Media Campaign
Broker Kit
Corinthia Residences Diriyah offers a sublime home away from home where refined stimulation, heritage, and inimitable hospitality reign. The bespoke residences, located in the birthplace of the Kingdom of Saudi Arabia, are an intriguing blend of Najdi architecture and Saudi heritage with an uplifting infusion of the art form that is Corinthia hospitality. 

Diriyah Company enlisted Conway+ as the branding partner for this project – Corinthia’s first in the Kingdom. We were tasked with capturing Diriyah's regal magic and merging it with Corinthia’s five-star hospitality. 

This came to life in our concept, Time is Measured Differently Here. We crafted a careful story about the lifestyle and special moments that come about when convenience, comfort, and elegance combine. Tasked with an exceptionally truncated timeline, our team rallied to produce an exceptional array of brand assets, including a stunning coffee table book with custom housing, in an unprecedented timeframe.
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