Real Estate
Luxury Branding
Elysian Mansions
An Oasis of Refined Living
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Client
Majid al Futtaim
Location
Tilal Al Ghaf, Dubai, UAE
Type
Residential
Work
Brand Positioning
Brand Strategy
Naming
Branding & Visuals
Visual Identity
Brand Guidelines
Art Direction
Bespoke Illustrations
Ad Campaign
Collateral Material
Email Campaign
Out-Of-Home Package
Sales Brochure Suite
Stationery
Template Design
Video
Elysian Mansions is an exclusive, residential waterfront enclave of 93 customizable villas that line the lagoon of Dubai’s new flagship destination, Tilal Al Ghaf. This hallmark luxury development, conceived by Majid Al Futtaim, offers distinctive and thoughtful residences; Dubai’s most prestigious real estate.
In collaboration with visionary designers of ‘interior couture’, a pioneering landscape designer, and award-winning architects, Conway+ positioned Elysian Mansions to blend nature with form, intimacy with hospitality, and elegance with simplicity. We also developed and executed a successful marketing strategy, designed to build excitement, drive interest, and generate sales leads.
In collaboration with visionary designers of ‘interior couture’, a pioneering landscape designer, and award-winning architects, Conway+ positioned Elysian Mansions to blend nature with form, intimacy with hospitality, and elegance with simplicity. We also developed and executed a successful marketing strategy, designed to build excitement, drive interest, and generate sales leads.
All
Crafting a brand
Inspired by the Elysian Fields of Greek mythology, Conway+ created a brand that makes reference to paradisiac elements in nature and the home, suffusing a verbal and visual language with an elevated lifestyle.
