Real Estate
Ironside Newark
Always Connected
Back to Work
Share
Copy Link
Client
Edison Properties
Location
Newark, NJ
Type
Commercial
Work
Brand Strategy
Brand Identity
Type Design
Copywriting
Print Collateral
Photography
Architectural Photography
Neighborhood Photography
Website Design & Development
Ironside Newark, the central business hub for vibrant downtown Newark, was transformed from a historic warehouse into a state-of-the art office and retail destination. Conway+ worked with Edison Properties to develop branding for the property, juxtaposing a bright, modern color palette with industrial architecture motifs playing off the building’s history.
All
Crafting a brand
Conway+ created a brand identity to generate excitement around the opening of Newark’s most innovative office space. The digital team developed an interactive website to serve as both a sales tool and a community platform. Through an extensive neighborhood photoshoot, marketing brochures, and a dynamic leasing gallery experience, Conway+ positioned Ironside Newark as central to the city’s development.
