Conway+ worked collaboratively with the Grupo Bosque Real team to develop a compelling storytelling and brand identity for MAISON furnished by Elie Saab Maison a residential development that embodies the artistry of haute couture within the world of interior design. Guided by Elie Saab Maison’s creative vision, the project unites timeless elegance with an unwavering pursuit of perfection.

Drawing inspiration from Elie Saab’s Lebanese heritage, his signature aesthetic defined by opulence and audacious sophistication—was translated by Conway+ into a distinctive visual and narrative language. This vision came to life through key brand touchpoints, including a bespoke coffee table book, digital deck, collateral materials, marketing floorplans, and a cohesive social media and website design.

The challenge was to create a brand that resonates globally while remaining deeply rooted in the cultural and local context of Mexico, aligning with Grupo Bosque Real’s vision of redefining luxury living through a contemporary and refined lens.