Hospitality
Luxury Branding
The Shore Club
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Client
Hartling Group
Location
Turks & Caicos Islands
Type
Beach Resort
Work
Brand Strategy
Brand Identity
Visual Identity
Naming
Positioning
Copywriting
Collateral Materials Design
Website Design & Development
Illustrations
Ad Campaign
Print and Online Advertising
Photoshoot
Film Production
Wayfinding Design
Defined by a spirit of relaxation and adventure, The Shore Club brings an exclusive Turks and Caicos resort experience to the most sought-after stretch of Providenciales: Long Bay Beach. An indulgent spa, four pools, three restaurants, luxurious accommodations, and breathtaking views elevate the resort beyond paradise.
The Hartling Group – developer of The Shore Club – worked in tandem with Conway+Partners to create a complete, overarching brand identity for the Turks & Caicos developer’s newest luxury resort.
The Hartling Group – developer of The Shore Club – worked in tandem with Conway+Partners to create a complete, overarching brand identity for the Turks & Caicos developer’s newest luxury resort.
All
Crafting a brand
From conception to realization, Conway+Partners managed the full branding process, developing a marketing strategy that introduced the brand across print and digital platforms. Our team put creative minds to work, developing a strong personality for the exclusive resort, including a unique tone of voice for photography and film that showcased the personalized service, effortless style, and stunning location of The Shore Club.
Brand applications and beyond
We at Conway+Partners believe that consistency is key to building a powerful brand identity. We collaborated with The Hartling Group and The Shore Club to design a full set of guest assets and marketing collateral for the property. This included everything from guest key cards to rack brochures to a bespoke, VIP gift with signature scented candles and hand-painted tiles from the island.
