NAAS Developments is a new, Dubai-based global real estate development company ushering in an era of elevated lifestyles, gentle living, and unparalleled community. The firm is the real estate arm of the global holdings company, Naseeb Group.

Conway+ worked with NAAS Developments to develop a brand identity that stands out in the crowded Dubai real estate market and resonates with an international target audience while simultaneously reflecting NAAS's human-centric vision. The company’s vision statement, crafted by Conway+, encapsulates NAAS leadership’s people-first approach.

We began by shining a light on the heritage of NAAS, highlighting the family-run narrative and bringing the collective team’s expertise to the forefront. The tagline, “Building Legacy,” speaks to NAAS’s commitment to family-friendly buildings. We developed a warm color palette to create a sense of community, which is underpinned by the brand icon depicting individual elements coming together in a circle, resembling a group of people holding hands. The website, designed and developed by Conway+, incorporates the latest in UX UI design for a seamless experience.