Real Estate
The Hendrik
Perfectly Crafted, Distinctly Boerum Hill
Back to Work
Share
Copy Link
Client
Hopestreet Capital
Location
Brooklyn, NY
Type
Residential
Work
Brand Identity
Brand Strategy
Calligraphy Design
Copywriting
Custom Designed Map
Illustrations
Production
Print Collateral
Website Design & Development
Renderings
Marketing Floorplans
Sales Gallery Design
Sales Gallery Experience
Signage Design
Wayfinding Design
Award-winning architecture firm Beyer Blinder Belle executed its vision of The Hendrik, which evokes contemporary minimalism and pays homage to the neighborhood’s industrial past.
The team played with the challenge of creating a branding system that complemented both time periods, giving birth to a new voice that moves through history — from the ironworks factory to the quaint boutique shop of Boerum Hill.
The team played with the challenge of creating a branding system that complemented both time periods, giving birth to a new voice that moves through history — from the ironworks factory to the quaint boutique shop of Boerum Hill.
All
Beyond a brand
Conway formulated a digital marketing approach with an SEO-optimized website targeting new Brooklyn residents to become immersed into the compelling narrative of the neighborhood and people that built NYC. Through renderings and a sales gallery, Conway+ enhanced every aspect of the potential buyer’s journey by allowing them to create meaningful relationships with the space.
Neighborhood collateral
Boerum Hill was featured heavily in the brand collateral, with a number of local tastemakers sharing stories and recommendations for a pocket-sized neighborhood guide produced by our studio.
