Real Estate
Serena By The Sea
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Client
Valor Capital
Location
Clearwater, FL
Type
Residential
Work
Brand Strategy
Brand Identity
Naming
Copywriting
Calligraphy Design
Collateral Materials Design
Still Renderings
Fence
Website Design & Development
Interactive Visualizer
E-Blasts/Newsletters
Social Media Content
Valor Capital engaged Conway+Partners for their first luxury project in the Tampa Bay area. VC developed a world-class residential project with breathtaking views in the western shores of Clearwater, redefining sophisticated waterfront living: Serena by the Sea unfolds spacious residences, resort-like amenities and the best sunsets of the Florida west coast.
All
Conway+Partners worked with Valor Capital team to create a sophisticated and impactful name, branding and strategic positioning for this project.
Crafting a brand
Every marketing material was designed with special attention to detail to convey this whole new experience of elegant, luxurious and relaxed waterfront living. The materials included visual identity, still renderings, brochure, fence, full website and sales gallery graphics.
