St. Regis Resort & Residences in Bal Harbour offers an exclusive location paired with one of the world’s most prestigious service and lifestyle brands.

Conway+ designed and implemented an awareness campaign, to help shift the brand’s perception and rally support for the development of this project. We also generated a launch campaign, to promote the exclusive lifestyle of the St. Regis brand, that included art direction, print collateral, a fully optimized website, exterior signage, direct outreach, event support, a customized sales center, and much more.

The project was endorsed by government officials and the community.